About Softstart BTI

Softstart BTI provides an integrated package of work space, shared office services, access to specialized equipment and value added services like management assistance, access to finance, marketing and networking support.

Softstart BTI has full support and sponsorship from the SEDA Technology Programme (STP) a programme under the Small Enterprise Development Agency of the DSBD. STP sponsors the Business Incubation initiative from its inception to fast track the links between the government, private sector and academia of South Africa.

To build an optimal, sustainable business, an entire multitude of building blocks will have to be assembled over time. Softstart BTI assists in doing so by ensuring that the following business development areas are addressed:

Technology

The design and development of the actual products and services that will be delivered to the customer.

Operational

The design, documentation and operation of the business' activities as a professional legal entity.

Market

The understanding of the market in all its aspects and the design and delivery of strategies that will fully exploit the product's and service's potential.

Business

The development of business plans and strategies that will ensure that the venture meets its desired profitability goals; this also includes strategies to access business funding, growth strategies, etc.

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Start Up Businesses within Softstart BTI can be rest assured that the challenges of starting a new company will be eased and that by being integrated into a community of entrepreneurs, they will be surrounded by like-minded individuals and have access to all the resources that the Incubator offers to build their businesses to full commercial potential.

Our Board

Mr D. Sono
Deputy Board Chairperson

Mr D. Sono
Deputy Board Chairperson
Dr H. Mphidi
Audit, Finance and Risk Committee member

Dr H. Mphidi
Audit, Finance and Risk Committee member
Prof S. Maharaj
Non-Executive Director

Prof S. Maharaj
Non-Executive Director
Mr S. Moshapo
Board Chairperson

Mr S. Moshapo
Board Chairperson
Ms T. Dlamini
Chairperson of the HR Committee

Ms T. Dlamini
Chairperson of the HR Committee
Mr C. Francis
Non-Executive Director

Mr C. Francis
Non-Executive Director
Mr A. Ndinise
Centre Manager

Mr A. Ndinise
Centre Manager

Our Team

Mr Ayanda Ndinise
Centre Manager

Mr Ayanda Ndinise
Centre Manager
Mr Michael Phologane
Finance

Mr Michael Phologane
Finance
Ms Maphalelo Moepi
Business Development Support

Ms Maphalelo Moepi
Business Development Support
Ms Maria Mudau
Reception and Administration

Ms Maria Mudau
Reception and Administration
Ms Lucy Nsingwane
Business Development Support

Ms Lucy Nsingwane
Business Development Support
Mr Goodman Moloi
IT Support

Mr Goodman Moloi
IT Support
Ms Luleka Mvumvu
Business Development Support

Ms Luleka Mvumvu
Business Development Support
Ms Njabulo Ndlovu
Enterprise Development and Liaison

Ms Njabulo Ndlovu
Enterprise Development and Liaison
Ms Pamela Xaba
Business Development Support

Ms Pamela Xaba
Business Development Support
Ms Nobuhle Ndlovu
Office Assistance

Ms Nobuhle Ndlovu
Office Assistance
Ms Nontokozo Msebele
Office Assistance

Ms Nontokozo Msebele
Office Assistance
Mr Peter Mohlele
General Assistance

Mr Peter Mohlele
General Assistance

Incubatees

Softstart BTI has helped create a platform for developing sustainable incubation practices and it's strategic objective continues to be involvement, commitment and full cooperation with focus on business ventures that are being evolved to suit the ever changing economic and market climate.

Vacancies

Tenders

Softstart believed in us

On behalf of Matoto Technologies I can proudly say we have arrived at this level because of your guidance, development and mostly believed in us. It has been a pleasure being under the leadership of Softstart BTI management and we are humbled. Our team always felt at home and we hope to advance the economic outlook of our country further, thanks again
James Matshubeng - Matoto Technologies

Affordable and Professional Services

When I started my firm, I needed a space where I could consult with my clients in a professional office environment, which could be affordable for a start up business. I then discovered Softstart in Midrand and that’s when a big story of my firm began. I found the place very professional, more affordable and most importantly very convenient for my clients. I started signing big clients as they started taking me serious, as a result of the professional space I was operating from and I could have meetings in proper boardrooms. I would really like to thank SBTI for the opportunity it presented to me as my firm has now grown from strength to strength. You guys rock !!!
Vincent Pale - MVP Accountants Inc

Very grateful to Softstart BTI

We are grateful to softstart for helping us with setting up the foundation for Level-x. We have attended a number of training workshops at softstart and got introduced to other programs like Microsoft Bizspark, in return we were offered free training on HR, Marketing and Financial management during our stay in the program. We would definitely recommend softstart to any ICT company looking to break into a technology scene with limited resources. The office facilities assisted us until we graduated
Rhulani Rikhamba - Level-X

This is feedback on some of the advantages and benefits of renting at Soft Start;

· Free internet · Free incoming calls · The reception area was free · Promotion of each other’s businesses within the office park. · Monthly rentals were affordable · Free usage of boardroom However, the big disadvantage was that warehouse space was not big enough.
Sandra Mutero - Moshabi Comms Group

Our Partners

Contact us

Drop us a line or give us a ring. We love to hear from you and are happy to answer any questions.

OUR OFFICE

136 2nd Street,
Randjespark,
Midrand,
1685

POSTAL ADDRESS

PO Box 3544,
Halfway House,
Midrand,
1685

OUR MAIL

connect@softstartbti.co.za

CONTACT DETAILS

Tel: (+27) 011 695 4800
Fax: (+27) 086 77 10 366

Business incubation has helped many businesses get a start so get connected with Softstart BTI to get your business started.Softstart BTI is based in Randjespark, Midrand which is a located in the Johannesburg metropolis in Gauteng, South Africa.

Many businesses are located in Midrand due to its proximity to excellent highway links and its location in the economic centre of Gauteng Province.

Softstart BTI is also ideally situated for access to the Gautrain and Grand Central Airport.Gautrain’s Midrand station is between Marlboro and Centurion station and situated adjacent to the Old Pretoria-Johannesburg Road (K101) and South of Grand Central Airport.

Grand Central Airport (IATA: GCJ, ICAO: FAGC) is a small privately owned airfield which is open to public air traffic. Grand Central is a fully equipped airfield and is open 24 hours a day.