Our story
Backing techno-preneurs since 2006.
Helping technology-driven entrepreneurs survive and grow through the start-up period — with guidance, infrastructure and strategic linkages.
We exist to stimulate, grow and launch early-stage technology innovation-based businesses — and to help them survive the start-up period.
Established 2006
Where it started
Softstart BTI was established in 2006 with the prime objective of providing guidance to techno-preneurs, and of nurturing the concepts and development of technology-driven SMMEs to help them survive and grow through the start-up period.
We provide world-class incubation interventions and knowledge services. We have a footprint of entrepreneurs operating throughout South Africa, and links into Africa and beyond through our hub partners.
- 2006 — Established
Softstart BTI is established with the prime objective of providing guidance to techno-preneurs and nurturing technology-driven SMMEs.
- SEDA Technology Programme
Full support and sponsorship from the SEDA Technology Programme, a programme of the Small Enterprise Development Agency under the Department of Small Business Development.
- A campus in Midrand
Offices, shared space, boardrooms, a training room, an Innovation Space and a Maker-Space at 136 2nd Street, Randjespark.
- Botshabelo Digital Hub
A satellite hub in the Free State extends the incubation ecosystem to local entrepreneurs and digital businesses.
Who we’ve backed
The businesses building here
A selection of ventures that have worked out of Softstart BTI.
Incubation
“You believed in us.”
On behalf of Matoto Technologies I can proudly say we have arrived at this level because of your guidance, development and mostly because you believed in us.
Workspace
“Clients started taking me seriously.”
When I started my firm I needed a space where I could consult with clients in a professional office environment that was affordable for a start-up.
Training
“The foundation for Level-X.”
We are grateful to Softstart for helping us set up the foundation for Level-X.
Workspace
“Affordable, connected — and honest about it.”
The advantages of renting at Softstart: free internet, free incoming calls, a free reception area, promotion of each other’s businesses within the office park, affordable monthly rentals and free use of the boardroom.
Let’s build
Ready to Build What’s Next?
Discover how Softstart BTI can help you build, grow and connect your digital enterprise.