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Success stories

What incubation actually changed.

Not projections or promises — feedback in the words of the founders who worked out of this building, including the parts that were not perfect.

In their words

Founder stories

Entrepreneurs working on laptops around a table in front of an innovation-themed wall mural at Softstart BTI

Incubation

“You believed in us.”

On behalf of Matoto Technologies I can proudly say we have arrived at this level because of your guidance, development and mostly because you believed in us.

Matoto TechnologiesJames Matshubeng
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Main boardroom with a long timber table and executive chairs

Workspace

“Clients started taking me seriously.”

When I started my firm I needed a space where I could consult with clients in a professional office environment that was affordable for a start-up.

MVP Accountants IncVincent Pale
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Training room with rows of chairs facing a wall-mounted screen

Training

“The foundation for Level-X.”

We are grateful to Softstart for helping us set up the foundation for Level-X.

Level-XRhulani Rikhamba
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Open-plan workstations with large windows at the Softstart BTI work-space

Workspace

“Affordable, connected — and honest about it.”

The advantages of renting at Softstart: free internet, free incoming calls, a free reception area, promotion of each other’s businesses within the office park, affordable monthly rentals and free use of the boardroom.

Moshabi Comms GroupSandra Mutero
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On behalf of Matoto Technologies I can proudly say we have arrived at this level because of your guidance, development and mostly because you believed in us. It has been a pleasure being under the leadership of Softstart BTI management and we are humbled. Our team always felt at home and we hope to advance the economic outlook of our country further.

James MatshubengMatoto Technologies

When I started my firm I needed a space where I could consult with clients in a professional office environment that was affordable for a start-up. I discovered Softstart in Midrand and that is when the big story of my firm began. I started signing big clients as they started taking me seriously, as a result of the professional space I was operating from and being able to hold meetings in proper boardrooms. My firm has now grown from strength to strength.

Vincent PaleMVP Accountants Inc

We are grateful to Softstart for helping us set up the foundation for Level-X. We attended a number of training workshops and were introduced to other programmes like Microsoft BizSpark. In return we were offered free training on HR, marketing and financial management during our stay in the programme. We would definitely recommend Softstart to any ICT company looking to break into the technology scene with limited resources.

Rhulani RikhambaLevel-X

The advantages of renting at Softstart: free internet, free incoming calls, a free reception area, promotion of each other’s businesses within the office park, affordable monthly rentals and free use of the boardroom. The one disadvantage was that the warehouse space was not big enough for us.

Sandra MuteroMoshabi Comms Group

Portfolio

Companies in the Softstart community

Our hub is home to a diverse community of black-owned businesses on campus, with more supported virtually across South Africa. These are some of the ventures that have worked out of Softstart BTI.

  • Asante

    A comprehensive range of testing and QA services, covering functional, integration, performance and white- and black-box testing, plus test programme management, automation and regression testing, performance benchmarking and web testing.

  • FutureSure Proprietary Limited

    Recruitment of appropriately qualified and experienced candidates for specialist industry segments, a focus that has made it one of the market leaders in its field.

  • Black and Red Mold

    A B-BBEE and transformation software market leader. Services range from B-BBEE strategy formulation and implementation through to verification preparation.

  • Cliqworks Communications

    A full-service digital agency helping companies grow through search, mobile, social, content, analytics, web and email marketing, alongside creative design and media buying.

  • Droppa

    A 100% black-owned company behind Droppa, an on-demand mobile application connecting movers with vetted service providers for the transport of legal goods in seconds.

  • Glooop Technologies

    IT products and software and web development for small to mid-size companies, plus financial and rental solutions for computer hardware and software.

  • Reakopana Online

    South Africa’s first online music theory portal, offering curated content and an examination portal covering recognised curricula, with self-evaluation under qualified teachers.

  • Khomanani Networks

    Supply, installation and maintenance of PABX systems including SIEMENS, SAMSUNG and NEC, structured voice and data cabling, and real-time call cost management.

  • Joren Communications

    Cloud, digital and enterprise solutions for the southern African market: hosting and backups, web design and social media, and IT support and systems.

  • Kubheka Industries

    An ICT and multimedia company working to bridge the technological divide by making quality products affordable and accessible.

  • Lesedi Technology Solutions

    Incorporated in 2014, a multi-disciplinary ICT company specialising in flawless workspaces so customers can focus on operations.

  • MAH Quest

    Java and Oracle training, consulting and support, alongside custom software development.

  • Phezulu Procurement Enterprises

    Years of experience supplying brand-name components and products at value pricing, with an expanding suite of ICT goods and services.

  • Nakampe Management Technology

    Web-related services for business: website development and design, hosting and maintenance, graphic design, software development and company registrations.

  • On Point On Time Solutions

    Turnkey electrical, telecommunications and civil engineering services to the power, transport and telecommunications sectors across the region.

  • Softcoza Developers CC

    Software development specialists, also offering website development, hosting, custom email and domain registration, networking and remote assistance.

  • Sama Media

    Promotional print and packaging using concise layouts that communicate brand messaging clearly and shape how customers perceive a brand.

Let’s build

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