Vision & Mission
Where we’re going, and why.
Two statements guide every programme, partnership and space at Softstart BTI.
Our vision
To be the leader in providing technology business incubation services to digital entrepreneurs across South Africa.
Our mission
To create innovative, locally relevant, and globally competitive digital entrepreneurs by providing tailor-made business development services.
What we stand for
Our values
- 01
An entrepreneurial spirit
We back people who take responsibility for building something, and we behave the same way ourselves.
- 02
Participation
Active involvement in the growth and development of the incubator, its SMMEs and the individuals in them.
- 03
Partnership
Every stakeholder is treated with respect and dignity, and we work hard to build enduring relationships of trust and collaboration.
- 04
Integrity and transparency
We say what we will do, we do it, and we are straight with people when something is not working.
How we deliver
Four business development areas
To build an optimal, sustainable business a multitude of building blocks has to be assembled over time. We make sure each area is deliberately addressed.
Area 01
Technology
The design and development of the actual products and services delivered to the customer. We help you get from concept to something a customer will pay for and keep using.
- Concept validation & technical feasibility
- Software & hardware prototyping
- IP advisory & regulatory compliance
Area 02
Operational
The design, documentation and operation of your business as a professional legal entity — the compliance, process and record-keeping larger clients demand.
- Furnished workspace & high-speed fibre
- Shared administrative & legal services
- Boardroom & training room bookings
Area 03
Market
Understanding the market in all its aspects, and designing and delivering the strategies that fully exploit your product and service potential.
- SEDA funding linkages & grant coaching
- Investor pitch & deck refinement
- Enterprise market access & matchmaking
Area 04
Business
Business plans and strategies that ensure the venture meets its profitability goals, including strategies to access funding and to grow.
Let’s build
Ready to Build What’s Next?
Discover how Softstart BTI can help you build, grow and connect your digital enterprise.